1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
2) How effective is the combination of your main product and ancillary texts?
The radio advert, on the other hand, was made to make the audience ask questions and so be curious about the film. To do this we made it as if the character was talking directly to the listener, this would make them listen closer to what was being said and then become curious as to what was going on.
The fact that both ancillary texts both seem to, in some way, plead for help from the audience would spark concern and curiosity and would make many want to see the film.
In the audience feedback video I posted in the last post Becky believed that the combination of all three texts was very effective and said that the poster and radio ad would make her want to see the film and that the film lived up to the expectations she made. I sent links to the poster, radio ad and film to people through Tumblr (a blogging site) and Twitter as well in order to get further feedback and most people agreed with what Becky said.
3) What have you learned from your audience feedback?
From my audience feedback I learnt that the font size is an issue on the poster. This point was mentioned continuously when asking for final feedback on the poster but people also said that they loved the photo and the high contrast used believing that it was very effective. I also learnt that the idea to use black and white to distinguish the hallucinations from real life was a good one as the people I asked said that it made the film easier to understand.
Those who I talked to seemed to believe that the poster was the strongest of the three texts and many said that they instantly were interested in the film because of it. This could be because Rosie has had some basic experience with photography and we have both used photoshop a lot in the past for personal projects, this meant that we had a much easier job with this particular text rather than the film itself for which we both had to learn how to use a whole new programme in a limited amount of time.
4) How did you use media technologies in the construction and research, planning and evaluation stages?
Media technologies, for example the internet, helped greatly in every stage of the coursework from the construction to the evaluation. The internet was the most helpful technology during this product, it helped me get a wider range of opinions through friends I have made online and also made it easy, and free, to access many different films and short films to use as examples for research to help us understand the conventions of our chosen genre. Watching TV and listening to the radio also helped a lot as, I have discovered, many radio adverts for movies are actually the audio for the TV adverts and so research was easier to do as it is much easier to find TV ads than radio ads.
During the planning process we looked online for potential places to film and to get a general idea on the types of setting we wanted, it also helped us figure out when the best time to film would be as opening and closing times of public places were readily available, which made the whole production process easier. We also used the internet to help receive feedback by posting the links to our texts on different sites (such as twitter) and asking people for their opinion. This helped greatly as, on twitter alone, I have nearly 90 followers so it meant I could distribute my film to numerous people very quickly.
Programmes such as photoshop helped greatly with the construction process of the poster and Final Cut Pro, though complicated, made our film look much more professional than a basic video editor would have due to the wide range of transitions and effects it has. If I were to use a basic editor, like windows movie maker (one which I would never use but provides a good example) I would be very limited as to what I could do. As you can see in the screen cap below the programme is very basic with only the simple fade in fade out transitions:
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